Marketing Guru David Meerman Scott
Scott was one of the first who recognized that marketing was a whole new game with the advent of the internet and technology. His books The New Rules of Marketing and PR and World Wide Rave have become textbooks for new media marketers. His insights have shaken up the world of marketing and PR and leveled the playing field so that we ALL can create a world wide rave! Trust me… I saw him make a fan out of Dr. Ruth at Book Expo! |
