The world is changing at breakneck speed. Jeffrey Fox says, as a leader, it’s not enough to be a traditional CEO anymore, we need to be transformative.
The consummate storyteller, Jeffrey shares insight and gives us the backstory on high-performing CEOS’s such as Jim McCann from 1-800-FLOWERS, and Paul Mitchell’s John Paul Dejoria.
We’ll also talk about the potential disaster with the AFLAC duck, and how Egglands’ Best re-imagined the egg.
Plus, Jeffrey makes up a word or two. It’s never dull with him around!
Click on the player below to listen to the interview with Jeffrey and Pam
Jeffrey worked in senior positions for three high powered consumer and industrial marketing companies. He was Vice President , Marketing, and a Corporate Vice President of Loctite Corp, now Henkel/Loctite. He was Director of Marketing for the wine divisions of The Pillsbury Co. He was the Director of New Products for Heublein, Inc, now Diageo.
Jeffrey is the winner of “Sales & Marketing Management” magazine’s Outstanding Marketer Award; winner of the American Marketing Association’s Outstanding Marketer in Connecticut; and the National Distributors Association’s award as the nation’s Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and which is thought to be the most widely taught marketing case in the world.
Check out his latest book The Transformative CEO.
And to learn more about Jeffrey: click here