The 10 Essential rules for building on-demand brand experiences with Rick Mathieson: June 2nd, 2011

Goodbye New Media, Hello Now Media! Rick Mathieson gives us an inside look at digital strategies being deployed by brands such as Burger King, BMW, Doritos and others… and getting to the root of what works and what doesn’t…in this age of immediate and very social real-time media. It’s definitely eye-opening!

Some of the things we learn from Rick are:

The biggest problem companies are facing right now with digital media is that they focus on what’s cool rather than their own mission. First find out who your customers are and how they behave.

Spark your own conversation! Get people to your website and encourage them to participate in discussions.

All of this new targeted marking is creating privacy concerns. Companies and even governments are going to have conversations about what is acceptable data collection and what crosses the line.

To listen to the interview with Rick Mathieson, click on the player below

About Rick:

Rick Mathieson is an award-winning writer, author, speaker and frequent media commentator on the converging worlds of marketing, media and technology. His insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired and on MSNBC, CBS Radio and NPR. His research into next-generation business models has earned praise from USA Today and Dow Jones Interactive.

For more about Rick Mathieson Click here

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