Successfully creating and marketing your products and services with Thought Leadership Marketing expert Peter Winick: November 15, 2012

The internet has changed everything, and one of the areas that is seeing the biggest change is marketing.  Peter Winick has been helping speakers, authors, consultants and product designers strategize with their business and marketing for years, and he’s got a wealth of information.  This week, we’ll find out what information we need to determine before we even write a book, how to use social … [Read more...]

smashLAB Founder Eric Karjaluoto – July 21st, 2011

I’ve been following smashLAB Founder Eric Karjaluoto (Karj) on twitter for a year or so now.  He’s one of the wittiest and most savvy marketing guys around.  The author of Speak Human, Eric talks about how to out-market the big guys. And he has many observations about business (and life) that might just change how you see things.  Don’t miss this show where I guarantee we’ll have some fun and … [Read more...]

A Closer Look Radio – President of McDonald Marketing, Kelly McDonald: May 5th, 2011

I'm crazy about out guest this week. Kelly McDonald, the CEO of McDonald Marketing wrote a game-changing book called How to Market to People Not Like You... and if there is only one book on expanding your business that you buy this year - make this one it! And if there is only one interview you listen to this year - may I suggest this one?! Learn how to market to women, the Hispanic market … [Read more...]

A Closer Look Radio – David Siteman Garland Author of Smarter Faster Cheaper : March 24th, 2011

The times, they are a-changing in the world of marketing and business strategy.  David Siteman Garland, author of Smarter, Faster, Cheaper, shares a fresh and down-to-earth approach in dealing with engaging customers.  Sharing stories he has learned from Seth Godin, Gary Vaynerchuk and Patti Stanger, David discusses becoming a trusted resource, building your audience and community, helping others … [Read more...]

A Closer Look Radio – Attorney Lewis Bartell explains how social networking can affect us legally: March 17, 2011

Can your Facebook photos get you in legal hot water? Attorney Lewis Bartell guests Attorney Lewis Bartell, founder of the Law for the Layman blog and partner at the Kaplan Belsky Ross Bartell law firm, helps us understand the legal complexities of social networks. Is everything you post fair game? Can an ex-spouse come after you with Facebook/Twitter/MySpace photos and information to try to … [Read more...]

Joanne McCall, publicist extraordinaire: January 6th, 2011

If you've always wanted to write a book - AND get it published - then this is a show you cannot miss!!  Joanne McCall, publicist extraordinaire, told us about all forms of publishing, from traditional to digital  to self-publishing.  Want to create a book for Kindle? Then you need to listen in.  Want to add ebooks to your website? She'll have the answers.  Ready to take the plunge and … [Read more...]

Social media expert Barry Libert: November 18, 2010

Barry Libert is a business executive, author, and speaker based in Boston, Massachusetts. He has more than 25 years of executive leadership and entrepreneurial experience, and has been instrumental in advancing the awareness and use of Web 2.0 and social technologies within the business world. Libert is the Chairman of Mzinga, a provider of technology and services to enterprise level customers … [Read more...]