Duct Tape Marketing Author John Jantsch: May 5th, 2016

Duct Tape Selling with Marketing Expert John Jantsch He’s an icon in the world of marketing and the bestselling author of Duct Tape Marketing.  Now John Jantsch is back with a new book – Duct Tape Selling. In our chat, we talk about what the concepts of inbound marketing and inbound selling are, why we need to spend time building authority, and why insight is much more important than information. … [Read more...]

Igniting word of mouth movements with Robbin Phillips: February 11th, 2016

Setting our Brains on Fire - Igniting word of mouth movements with Robbin Phillips How did a 360-year-old company double its profits in key markets just by tapping into a community its customers had already formed? Author, marketing expert and CEO Robbin Phillips talks about how to set Brains on Fire, as she gives us the tools to connect with and excite our customers, launch authentic word of … [Read more...]

Esquire Editor & Author Ross McCammon: October 15th, 2015

  Esquire Senior Editor and Business Etiquette Expert Ross McCammon A career in the business world doesn’t come with an owner’s manual. Navigating the land mines can often cause big explosions. That’s why we were thrilled to chat with Ross McCammon, the Senior Editor at Esquire who writes about pop culture, drinks, and business etiquette. Author of Works Well with Others, Ross talks about … [Read more...]

Sales Expert and Retail Specialist Scot Smith: May 14th, 2015

Getting your product onto retail shelves Sales Expert Scot Smith Guests Have you got a great idea, but you’re not sure how to get it into stores? Sales expert Scot Smith gives us great advice and insider information on how to get your product on the shelves. We find out how Ellis Postcards got their first order in less than a month and for less than $100. The host of the Retail Propeller … [Read more...]

The Roadside MBA, Michael Mazzeo: November 6th, 2014

Backroad Lessons for Executives, Entrepreneurs & Small Business Owners Mike Mazzeo guests What happens when 3 economists go on a roadtrip around America to visit small businesses? The Roadside MBA results, an inspiring book about the challenges and successes of Main Street America.  Paul Oyer, Scott Schaefer, and Mike Mazzeo hit the road to find out what resources, tools, and strategies … [Read more...]

The Roadside MBA, Michael Mazzeo: July 10th, 2014

Backroad Lessons for Executives, Entrepreneurs & Small Business Owners Mike Mazzeo guests What happens when 3 economists go on a roadtrip around America to visit small businesses? The Roadside MBA results, an inspiring book about the challenges and successes of Main Street America.  Paul Oyer, Scott Schaefer, and Mike Mazzeo hit the road to find out what resources, tools, and strategies … [Read more...]

Small Business Expert Steve Strauss (“Mr. All Biz”): March 22, 2012

Everything you need to know to succeed in small business with Steve Strauss-Mr. All Biz You've been reading his column in USA Today for over a dozen years. You've seen him on ABC, CNN and all the powerhouse TV stations. Now Mr. All Biz, Steve Strauss, answers our questions about small business. The author of The Small Business Bible, Steve will answer our questions about where to find money … [Read more...]

Small Business Marketing Expert Erik Wolf: October 13, 2011

Is your website doing its job? Marketing expert Erik Wolfe guests We all know we need to have a website. And we probably all have one. But is it doing the job it's supposed to be doing? Erik Wolf, principle of Zero-G Creative, and author of Marketing Unmasked, is going to give us the straight talk on what we need in a website, if SEO is really important and the 8 common web design pitfalls. … [Read more...]

Technology, Google+ and Social Media with Seven Degrees Communications Founder Jessica Levin: October 6, 2011

Re-imagining meeting events, Google+ and how we use technology with Jessica Levin Social Media specialist Jessica Levin talks about Google + (do you really need it?), how to best create a memorable event or conference and how we need to be using Google Alerts as part of our marketing strategy. As the founder of Seven Degrees Communications, Jessica speaks and consults on social media, … [Read more...]

A Closer Look Radio – CEO Jennifer Prosek Author of Army of Entrepreneurs: March 31st, 2011

Imagine the benefits to be gained from a pool of employees who act as if they own the business: greater motivation, increased productivity and a supercharged desire to succeed.  Jennifer Prosek has experienced firsthand the power of instilling an "owner's mindset" in every employee as she turned around a small PR business into a highly successful, international communications firm.  We'll learn … [Read more...]