The Hidden Forces That Shape Behavior with Dr. Jonah Berger: September 22nd, 2016

How we are (invisibly) influenced by others Dr. Jonah Berger guests So you think you have a mind of your own? That no one influences your choices? Dr. Jonah Berger, marketing professor at Wharton and author of the new book Invisible influence, says whether we realize it or not, the actions and behaviors of people around us affect us and OUR behaviors more than we know! We'll learn how we're … [Read more...]

Duct Tape Marketing Author John Jantsch: May 5th, 2016

Duct Tape Selling with Marketing Expert John Jantsch He’s an icon in the world of marketing and the bestselling author of Duct Tape Marketing.  Now John Jantsch is back with a new book – Duct Tape Selling. In our chat, we talk about what the concepts of inbound marketing and inbound selling are, why we need to spend time building authority, and why insight is much more important than information. … [Read more...]

Marketing Expert Kelly McDonald on Attracting Customers: April 7th, 2016

Understanding the Needs and Values of Customers: Marketing Expert Kelly McDonald I’m crazy about out guest this week. Kelly McDonald, the CEO of McDonald Marketing wrote a game-changing book called How to Market to People Not Like You… and if there is only one book on expanding your business that you buy this year – make this one it! And if there is only one interview you listen to this year … [Read more...]

Igniting word of mouth movements with Robbin Phillips: February 11th, 2016

Setting our Brains on Fire - Igniting word of mouth movements with Robbin Phillips How did a 360-year-old company double its profits in key markets just by tapping into a community its customers had already formed? Author, marketing expert and CEO Robbin Phillips talks about how to set Brains on Fire, as she gives us the tools to connect with and excite our customers, launch authentic word of … [Read more...]

Strategic Learning with Willie Pietersen: October 22nd, 2015

How to be smarter than your competition with Dr. Willie Pietersen Reinvigorate your company or organization and reap the results! Former Tropicana & Seagram USA CEO Dr. Willie Pietersen shows us how to take key insights from our industries and turn them into action. A Rhodes Scholar and author of Strategic Learning, Dr. Pietersen talks about how it’s leadership’s job to translate the … [Read more...]

Getting to the Top with Jeffrey Fox: September 10th, 2015

Getting to the top with Harvard MBA and bestselling author Jeffrey Fox It’s the little things that offer us the biggest lessons. Harvard MBA, Business consultant and NY Times Bestselling author Jeffrey Fox knows that and put together a guidebook to help us understand those lessons - for both business and life. For example, he explains why it’s important to cut our meat in bite-sized pieces… … [Read more...]

Sales Expert and Retail Specialist Scot Smith: May 14th, 2015

Getting your product onto retail shelves Sales Expert Scot Smith Guests Have you got a great idea, but you’re not sure how to get it into stores? Sales expert Scot Smith gives us great advice and insider information on how to get your product on the shelves. We find out how Ellis Postcards got their first order in less than a month and for less than $100. The host of the Retail Propeller … [Read more...]

Author and Marketing Expert Tim Leberecht: February 26th, 2015

Surprise and unpredictability in business - The Business Romantic Author and Marketing Expert Tim Leberecht We’ve all been taught to look for the measurable and eliminate risk in our businesses. But Tim Leberecht says it’s time to do the surprising and unpredictable! Author of The Business Romantic, Tim shares how creating, and appreciating, those unquantifiable moments can lead to increased … [Read more...]

Duct Tape Marketing Author John Jantsch: February 12th, 2015

Duct Tape Selling with Marketing Expert John Jantsch He’s an icon in the world of marketing and the bestselling author of Duct Tape Marketing.  Now John Jantsch is back with a new book – Duct Tape Selling. In our chat, we talk about what the concepts of inbound marketing and inbound selling are, why we need to spend time building authority, and why insight is much more important than information. … [Read more...]

Dealing with Adversity with Ryan Holiday: October 9th, 2014

The Obstacle is the Way - Ryan Holiday on adversity He's the Director of Marketing at American Apparel and the bestselling author of Trust Me, I’m Lying. Now Ryan Holiday brings us The Obstacle is the Way, a book that highlights success stories throughout history illustrating how icons such as Rockefeller, Earhart and Lincoln took nearly impossible situations and turned them into amazing … [Read more...]