Marketing Expert Kelly McDonald on Attracting Customers: April 7th, 2016

Understanding the Needs and Values of Customers: Marketing Expert Kelly McDonald I’m crazy about out guest this week. Kelly McDonald, the CEO of McDonald Marketing wrote a game-changing book called How to Market to People Not Like You… and if there is only one book on expanding your business that you buy this year – make this one it! And if there is only one interview you listen to this year … [Read more...]

My Choice: Top 3 Must-Read Books of 2013

Top 3 Must-Read Books of 2013 I get asked on a regular basis what books I think are the best in the field of business. It's a tough call, since I read so many great business books. So while there are a host of books that I would recommend in different areas of business, these are the three that I believe are must-reads for any business person, regardless of what type of company you work with, or … [Read more...]

How our Country is Changing – Leading Marketing Expert Kelly McDonald: April 26, 2012

Understanding how our country is changing: Kelly McDonald interprets highlights of the 2010 Census  Leading marketing expert Kelly McDonald loves nothing more than to curl up with hundreds of pages of census facts and figures ... and make sense out of it!  And we're glad she likes to do it, because the thought of trying to spot trends from all the facts and figures feels a little daunting to … [Read more...]

Kelly McDonald

McDonald Marketing.com Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends.  She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”. Kelly is the author of How to Market to People Not Like You and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.  As a top advisor … [Read more...]

Diversity Marketing Expert Kelly McDonald: September 1st, 2011

I'm crazy about out guest this week. Kelly McDonald, the CEO of McDonald Marketing wrote a game-changing book called How to Market to People Not Like You... and if there is only one book on expanding your business that you buy this year - make this one it! And if there is only one interview you listen to this year - may I suggest this one?! Learn how to market to women, the Hispanic market … [Read more...]