Igniting word of mouth movements with Robbin Phillips: February 11th, 2016

Setting our Brains on Fire - Igniting word of mouth movements with Robbin Phillips How did a 360-year-old company double its profits in key markets just by tapping into a community its customers had already formed? Author, marketing expert and CEO Robbin Phillips talks about how to set Brains on Fire, as she gives us the tools to connect with and excite our customers, launch authentic word of … [Read more...]

Direct Response Expert Rick Cesari: July 18th, 2013

Direct response expert Rick Cesari knows a thing or two about motivating people to “Call now!” and “Act today!” Rick is the man behind the marketing campaigns that put the Juiceman Juicer, the Sonicare Toothbrush, the George Foreman Grill, and OxiClean into the minds of millions of consumers.  With small budgets and savvy strategies, Rick creatively changed the playing field and forged a new arena … [Read more...]

Rick Mathieson

www.RickMathieson.com Goodbye New Media, Hello Now Media! Rick Mathieson gives us an inside look at digital strategies being deployed by brands such as Burger King, BMW, Doritos and others… and getting to the root of what works and what doesn’t…in this age of immediate and very social real-time media. It’s definitely eye-opening. Rick Mathieson is an award-winning writer, author, speaker and … [Read more...]

Word-of-Mouth Marketing Guru Robbin Phillips: October 14, 2010

As one of the founders of Brains on Fire, Robbin has created, revitalized, protected and grown identities such as BMW, The South Financial Group, Earth Fare, Find Great People International and Ryobi Tools. She began her career as a graphic designer, so she is always involved in the creative aspect of our projects, but also has a keen mind for the strategic side of things. Click on the player … [Read more...]

The art of personal and professional branding with Rick Mathieson: June 10, 2010

Click here for Rick Mathieson's website! Rick Mathieson is an award-winning writer, author, speaker and frequent media commentator on the converging worlds of marketing, media and technology. His insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired and on MSNBC, CBS Radio and NPR. His research into next-generation business models has earned praise from USA … [Read more...]