I’ve been following smashLAB Founder Eric Karjaluoto (Karj) on twitter for a year or so now. He’s one of the wittiest and most savvy marketing guys around. The author of Speak Human, Eric talks about how to out-market the big guys. And he has many observations about business (and life) that might just change how you see things. Don’t miss this show where I guarantee we’ll have some … [Read more...]
I'm crazy about out guest this week. Kelly McDonald, the CEO of McDonald Marketing wrote a game-changing book called How to Market to People Not Like You... and if there is only one book on expanding your business that you buy this year - make this one it! And if there is only one interview you listen to this year - may I suggest this one?! Learn how to market to women, the Hispanic market … [Read more...]
Direct response expert Rick Cesari knows a thing or two about motivating people to “Call now!” and “Act today!” Rick is the man behind the marketing campaigns that put the Juiceman Juicer, the Sonicare Toothbrush, the George Foreman Grill, and OxiClean into the minds of millions of consumers. With small budgets and savvy strategies, Rick creatively changed the playing field and forged a … [Read more...]
Are your presentations BORING?!?! When you make a presentation, your job is to move people, and anything less is merely wasted time. Presentations matter. We use them to convince others to do more, think differently or invest in our ideas. Ethos3 founder Scott Schwertly knows the different between a great presentation and a great reason for an audience to take a nap. You don't have to … [Read more...]
With his latest book just about to be released, Futurist Eric Garland returns! How do we interpret what is going on in the world as to how it applies to our business? How will the nuclear reactor disaster in Japan affect us? Will troops in Libya change how we do business? And does it really matter to us what happens in the Ivory Coast? (hint: if you produce chocolate bars it does!) Always … [Read more...]
Imagine the benefits to be gained from a pool of employees who act as if they own the business: greater motivation, increased productivity and a supercharged desire to succeed. Jennifer Prosek has experienced firsthand the power of instilling an "owner's mindset" in every employee as she turned around a small PR business into a highly successful, international communications firm. We'll learn … [Read more...]
The times, they are a-changing in the world of marketing and business strategy. David Siteman Garland, author of Smarter, Faster, Cheaper, shares a fresh and down-to-earth approach in dealing with engaging customers. Sharing stories he has learned from Seth Godin, Gary Vaynerchuk and Patti Stanger, David discusses becoming a trusted resource, building your audience and community, helping … [Read more...]
Can your Facebook photos get you in legal hot water? Attorney Lewis Bartell guests Attorney Lewis Bartell, founder of the Law for the Layman blog and partner at the Kaplan Belsky Ross Bartell law firm, helps us understand the legal complexities of social networks. Is everything you post fair game? Can an ex-spouse come after you with Facebook/Twitter/MySpace photos and information to try to … [Read more...]
It's the little things that give us the biggest lessons. Harvard MBA, Business consultant and NY Times Bestselling author Jeffrey Fox knows that, so he put together a guidebook to help us understand those lessons in business and in life. For example, he explains why it's important to cut our meat in bite-sized pieces... why we should teach the girls to whistle... and why you can't unsour the milk. … [Read more...]
Mark Aesch is the CEO of the Rochester Genesee Regional Transportation Authority (RGRTA) in upstate New York. When he took over in 2004, it was operating with a 27.7 million dollar deficit and was poised to raise fares, lay off employees and slash service. Under Aesch’s leadership, those deficits have been eradicated and replaced with multimillion-dollar surpluses; reliance on taxpayer subsidies … [Read more...]
How to do Relationship Marketing RIGHT with Ricoh Senior Manager Mark Mais He's the Senior … [Read More...]
Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why … [Read More...]
HOW you do business matters more than anything Dov Seidman guests Since everyone can instantly see … [Read More...]
What shapes your view of the future – Truth or Fear? It seems a simple question. I mean, who … [Read More...]
Working in Los Angeles radio for the Real Don Steele in the early 1970's, Pam Atherton learned radio right. She’s hosted a top-rated morning show, won over 17 awards...{click here for more}
Product Marketing Specialist Geoff Ficke: December 15, 2011