It’s been said that the internet is the great equalizer: no longer do we need the big bucks that all the big corporations have to market and sell our products and services on the net. But how do we DO it? How do people find us? How do we know our product is even viable?

Scot Smith has been working with both local and regional companies and individuals to bring in revenue from the internet. This week Scot shows us how to leverage social media, videos, email and mobile apps to start bringing the bucks in. Have plenty of paper handy and be prepared to take lots of notes!

About Scot Smith:

Scot leads with a consultative approach to Business Solutions in a world of what might otherwise be confusion and frustration in the world of Online Marketing. Share your ideas, passions, hobbies, and interests– or even your Marketing Plan and Scot will surely serve as your guide in bringing your product or idea to Market.

What makes a great leader
with One Minute Manager author Ken Blanchard

He’s the author of the iconic One Minute Manager. Now Ken Blanchard talks about becoming a leader for life in his newest book, Great Leaders Grow. We’ll chat about servant leadership, opening your world up, and learning (and caring) about the people who work for you. Plus, the greatest lesson he ever learned, his best decision, and what he loved about Norman Vincent Peale.

To listen to the interview with Ken and Pam, click on the player below

About Ken Blanchard:

Few people have impacted the day-to-day management of people and companies more than Ken Blanchard. A gregarious, sought-after author, speaker, and business consultant, Ken is characterized by friends, colleagues, and clients as one of the most insightful, powerful, and compassionate individuals in business today.

He has coauthored over 30 best-selling books, including The One Minute Manager, which has sold more than 13 million copies and has been translated into more than 37 languages.

How to do Relationship Marketing RIGHT
with Ricoh Senior Manager Mark Mais

He’s the Senior Manager of Field Sales Operations for Ricoh… a company that has one of the largest sales forces in the United States. Mark Mais knows a thing or two about relationship marketing and he shares it with us this week on the show. We’ll talk about doing our research, preparing for calls and doing that all-important follow-through.

Plus… how the concept of sales has gone from feature dumping to creating solutions. Grab a pen and paper… this interview will be packed with great information you can use TODAY!

Click on the player below to hear the interview with Mark and Pam

About Mark Mais:

Mark Mais is the Western Region Senior Manager Field Sales Operations at Ricoh America Corporation.  He’s responsible for supporting the delivery of revenue, expense and profit objectives for the Western Region of Ricoh America Corporation.

He spearheads Sales Operations in the Region for coverage and compensation strategies, pipeline development, as well as working with Area leadership teams in the coaching and mentoring of local Sales Management.

Mark works as a liason with the Ricoh Headquarters team to supply key program inititives to drive business objectives across the Western Region. He’s also a member of the National Leadership Development Committe for the company and serve as an instructor for the National Field Manager workshop.

In the past, Mark has worked as Area Business Development Manager for IKON, before their merger with Ricoh, His rich sales history also includes management positions with Konica Minolta and Xerox.

Mark has also served on the Board of Directors at Real Colorado Soccer Association.

Jeff Hayzlett

Chock full of inspirational business stories and insights from his own career, Jeffrey has a lot to say and is a force to be reckoned with.

Click on the player below to hear the interview with Jeff and Pam

About Jeffrey Hayzlett:

A much sought-after speaker on topics ranging from worldwide business growth, communications, marketing social networking and mobile marketing, fomer Chief Marketing Officer of the iconic Eastman Kodak, Jeffrey Hayzlett has become a “Celebrity CMO” according to Forbes Magazine. Having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump, organizations around the world are interested in the insights of this social media and marketing expert.

Hayzlett speaks frequently about business growth strategies, marketing and communication, and the advantages of social networking in a Web 2.0 world. Jeffrey Hayzlett most recently served as the Chief Marketing Officer and Vice President, Eastman Kodak Company, reporting to Kodak Chairman and CEO Antonio M. Perez. As CMO, Mr. Hayzlett was responsible for the company’s worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company’s efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was also responsible for the company’s Corporate Communications, Public Relations and Public Affairs organizations. Kodak’s Board of Directors elected him a corporate vice president in October 2007.

Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.

He has received numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing.

To visit Jeffrey Hayzlett’s website, click here

HOW you do business matters more than anything
Dov Seidman guests

Since everyone can instantly see not only what we do, but how we do it, the value of principled behavior has been raised from a nicety to a necessity. Dov Seidman, the founder and CEO of LRN, and the author of HOW, was named one of the top global thinkers of the last decade by the Economic Times. He was a keynote speaker at the Clinton Global Initiative and is considered one of the top speakers and consultants in the nation on the subject of sustainable values in the workplace.

We talk about why “Greed is good” and “Too big to fail” strategies don’t work, the difference between situational values and sustainable values is and how extending trust will help us succeed.

To listen to the interview with Pam and Dov, click on the player below

About Dov Seidman:

Named one of the “Top 60 Global Thinkers of the Last Decade” by The Economic Times and “the hottest advisor on the corporate virtue circuit” by Fortune Magazine, CEO, author and thought leader Dov Seidman has built a career, and pioneered an industry, around the idea that the most principled businesses are the most profitable and sustainable.

Sixteen years ago, Dov founded LRN with a powerful vision that the world would be a better place if more people did the right thing. From that basic notion, he has grown a successful business that has helped to shape the ways millions of employees, managers and leaders behave and interact all over the globe. LRN helps more than 500 leading companies worldwide – including Apple, Pfizer, Johnson & Johnson, Viacom, DuPont, Rolls-Royce, 3M and The Dow Chemical Company – develop ethical corporate cultures and inspire principled performance in business. In 2008, LRN acquired leading green strategy firm, GreenOrder.

Dov maintains that in today’s connected and transparent world, people and organizations stand to gain by dedicating new thought and energy to how they do what they do. That’s the inspiration behind his award-winning book, “HOW: Why HOW We Do Anything Means Everything.” Now updated and expanded, HOW includes a new Foreword from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Since 2007, HOW has been published in the U.S., Germany, China, Korea, Brazil, India and will soon be published in France and Israel.

The HOW philosophy is prominently featured as one of the nine rules for companies to embrace in Thomas L. Friedman’s seminal book, “The World is Flat.” In Friedman’s latest work, “Hot, Flat and Crowded,” Dov explains how to lead a green revolution by adopting the HOW philosophy to outbehave and outgreen the competition. Friedman’s latest edition suggests the sustainability of our institutions, countries and world lies in HOW.

Dov was named one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America and is frequently invited to speak at leading industry events, and to senior corporate managers and boards of directors. Recent presentations include The World Economic Forum, The World Business Forum, 92nd Street Y, The National Press Club and The Aspen Ideas Festival. He has also been the keynote speaker at University of California Los Angeles’s annual commencement, and has received an honorary doctorate from Hebrew Union College.

Dov’s views on business behavior, success and corporate culture have been quoted in hundreds of media, including an in-depth profile in FORTUNE Magazine and in The New York Times, The Wall Street Journal, Forbes,The Financial Times, Harvard Business Review, Charlie Rose and ABC’s Good Morning America. Each month, Dov shares his views on human behavior as the ultimate source of competitive advantage in a monthly column forForbes.

Dov testified in 2004 before the U.S. Sentencing Commission arguing that corporations must move from a check-­‐the-­‐box, compliance-­‐only approach to instead focus on fostering ethical cultures and behaviors. His proposals were adopted and today are the very standards by which companies, cultures and programs are judged.

Led by a lifelong pursuit and passion for ethical leadership, he and his company LRN became the exclusive corporate sponsors of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008, as the institution was in its 20th year of celebrating ethical decision making among America’s youth.

Dov earned simultaneous bachelor’s and master’s degrees, summa cum laude, in philosophy from UCLA. He later earned a B.A. with honors in philosophy, politics and economics from Oxford University. He graduated with honors from Harvard Law School. He, his wife Maria and their son live in New York City.

What shapes your view of the future – Truth or Fear?

Get a Mackay MBA of Selling with us!

The legendary Harvey Mackay is back with the sum total of decades of sales know-how, teaching go-getters how to make the sale and hit the numbers, day in and day out. In his irrepressible and irreverent style, Harvey keeps us laughing as he shares decades of solid-gold selling wisdom, with inspirational lessons.  In a digital world, the human touch has never been more decisive. And nobody connects with customers better than Harvey Mackay!

There’s a FREE bonus that Harvey tells us about in the show, so make sure to listen to get a free book!

To listen to the show, click on the player below

About Harvey:

Harvey Mackay is the author of the New York Times #1 bestsellers Swim With The Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. Both books are among the top 15 inspirational business books of all time, according to the New York Times. In total, Harvey’s books have sold 10 million copies worldwide, been translated into 37 languages and sold in 80 countries. His latest book offers advice and insight how to not only survive, but to flourish in the modern job market, Use Your Head to Get Your Foot in the Door. You can also visit here for FREE insight from Harvey about everything from leadership to interviewing to publishing.

Harvey is a nationally syndicated columnist for United Feature Syndicate, whose weekly articles appear in 52 newspapers around the country, including the Chicago Sun Times, Rocky Mountain News, Orange County Register, Minneapolis Star Tribune and Arizona Republic. He also is one of America’s most popular and entertaining business speakers. Toastmasters International named him one of the top five speakers in the world.

For more about Harvey and his books, go to his website: www.HarveyMackay.com

Are you still hungry? We’ve got more great business advice in our second part of the Holiday Business Buffet. In this second part, we focus on Marketing. You’ll get bite-sized advice from the likes of Infomercial King Rick Cesari, David Meerman Scott, Jessica Levin, Jim Cockum, Bob Pritchard and Kelly McDonald.  You’ll hear about everything from social media, to top-of-mind awareness (Bob Pritchard says it’s CRAP!) to Newsjacking.

Quick, easy-to-digest advice about things that will make a difference in your business TODAY!

Click on the player below to listen to the show

One of the best parts of the holidays is the feasting! So for the next two weeks we’ll be offering you the best business advice around, in bite-size pieces, in our annual Holiday Business Buffet. We’ll be getting bite-sized advice from the likes of Harvey Mackay, Jeffrey Fox, Troy Hazard, Michael Feuer, Gina Rudan and Robert Tucker. We’ll find out about marketing, communications, technology, and efficiency.

Click on the player below to hear the show!