Business Consultant and Author Dov Seidman: January 19, 2012

HOW you do business matters more than anything
Dov Seidman guests

Since everyone can instantly see not only what we do, but how we do it, the value of principled behavior has been raised from a nicety to a necessity. Dov Seidman, the founder and CEO of LRN, and the author of HOW, was named one of the top global thinkers of the last decade by the Economic Times. He was a keynote speaker at the Clinton Global Initiative and is considered one of the top speakers and consultants in the nation on the subject of sustainable values in the workplace.

We talk about why “Greed is good” and “Too big to fail” strategies don’t work, the difference between situational values and sustainable values is and how extending trust will help us succeed.

To listen to the interview with Pam and Dov, click on the player below

Dov’s website:  www.LRN.com

About Dov Seidman:

Named one of the “Top 60 Global Thinkers of the Last Decade” by The Economic Times and “the hottest advisor on the corporate virtue circuit” by Fortune Magazine, CEO, author and thought leader Dov Seidman has built a career, and pioneered an industry, around the idea that the most principled businesses are the most profitable and sustainable.

Sixteen years ago, Dov founded LRN with a powerful vision that the world would be a better place if more people did the right thing. From that basic notion, he has grown a successful business that has helped to shape the ways millions of employees, managers and leaders behave and interact all over the globe. LRN helps more than 500 leading companies worldwide – including Apple, Pfizer, Johnson & Johnson, Viacom, DuPont, Rolls-Royce, 3M and The Dow Chemical Company – develop ethical corporate cultures and inspire principled performance in business. In 2008, LRN acquired leading green strategy firm, GreenOrder.

Dov maintains that in today’s connected and transparent world, people and organizations stand to gain by dedicating new thought and energy to how they do what they do. That’s the inspiration behind his award-winning book, “HOW: Why HOW We Do Anything Means Everything.” Now updated and expanded, HOW includes a new Foreword from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Since 2007, HOW has been published in the U.S., Germany, China, Korea, Brazil, India and will soon be published in France and Israel.

The HOW philosophy is prominently featured as one of the nine rules for companies to embrace in Thomas L. Friedman’s seminal book, “The World is Flat.” In Friedman’s latest work, “Hot, Flat and Crowded,” Dov explains how to lead a green revolution by adopting the HOW philosophy to outbehave and outgreen the competition. Friedman’s latest edition suggests the sustainability of our institutions, countries and world lies in HOW.

Dov was named one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America and is frequently invited to speak at leading industry events, and to senior corporate managers and boards of directors. Recent presentations include The World Economic Forum, The World Business Forum, 92nd Street Y, The National Press Club and The Aspen Ideas Festival. He has also been the keynote speaker at University of California Los Angeles’s annual commencement, and has received an honorary doctorate from Hebrew Union College.

Dov’s views on business behavior, success and corporate culture have been quoted in hundreds of media, including an in-depth profile in FORTUNE Magazine and in The New York TimesThe Wall Street JournalForbes,The Financial TimesHarvard Business ReviewCharlie Rose and ABC’s Good Morning America. Each month, Dov shares his views on human behavior as the ultimate source of competitive advantage in a monthly column forForbes.

Dov testified in 2004 before the U.S. Sentencing Commission arguing that corporations must move from a check-­‐the-­‐box, compliance-­‐only approach to instead focus on fostering ethical cultures and behaviors. His proposals were adopted and today are the very standards by which companies, cultures and programs are judged.

Led by a lifelong pursuit and passion for ethical leadership, he and his company LRN became the exclusive corporate sponsors of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008, as the institution was in its 20th year of celebrating ethical decision making among America’s youth.

Dov earned simultaneous bachelor’s and master’s degrees, summa cum laude, in philosophy from UCLA. He later earned a B.A. with honors in philosophy, politics and economics from Oxford University. He graduated with honors from Harvard Law School. He, his wife Maria and their son live in New York City.

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